SAS IT: Basketball Illustration

Client: SAS IT
Year: 2021
Design: Calum Hale
Art Direction: Fangyi Su
Print Production: Pumphouse Print & Signs

Studio photos © Pump House Print & Signs (FB post).
New Zealand-based SAS IT (Systems Advisory Services)  needed a custom illustration for a puzzle to be completed by spectators at halftime during a sponsored basketball game.

The design had to fit their brand guidelines and follow their isometric illustration style, and also needed two colourways so that the puzzle could be reused with different variations.

The final design used brand line patterns beneath an isometric basketball court, with the company logo floating in the branded stylistic clouds.

Printed artwork: 1000mm x 1000mm printed and matt-laminated graphics onto thick pvc sign board

Final illustrations