‘Less than a Second’ in Formula 1: Poster
Commissioned by: SignalNoise (now part of the Economist)
Designed at QuantumBlack
Year: 2013
Designer: Calum Hale
Designer: Geoffroy Gaborieau
Creative Direction: Yves Boussemart
Design © QuantumBlack Visual Analytics Ltd.
QuantumBlack was commissioned to produce a data-driven artwork for an information design exhibition with the theme 'Less Than A Second'. We used our expertise in data science and design to produce an informative and dynamic Formula 1 race chart that looked at less than a second gap between drivers per lap. The exhibition was a great success and led to more work with Formula 1.
![](https://freight.cargo.site/t/original/i/def8bdf9414881a96707c006e1049143666fd02b22e92d6ca7c1bb45e33d5acf/01-F1-Poster-mockup.jpg)
![](https://freight.cargo.site/t/original/i/ad3fb81736651af30a6c05595e3cebc75223abd81efa2ce4cc1f45ba81b1c564/02-1s-Slide_2.jpg)
![](https://freight.cargo.site/t/original/i/db3b9f16451c3c5a99fe147ace26d53b874626b2b1e4ca9cb804d0558fd088db/03-QB-F1-Race-Chart.jpg)
![](https://freight.cargo.site/t/original/i/b017c6c2d8d23de0e4f9f3a1d428787a2bd0a0832aa89078669c2fcaf3c64462/04-WIP-10_2.jpg)
![](https://freight.cargo.site/t/original/i/256af1caa4d2d92748be8f82df20d7acee873ec821da2d4568fb51d773e8c3ff/05-F1-Wet-Weather.jpg)
![](https://freight.cargo.site/t/original/i/0eb6cd3ebd4ab9a9e1da6330a1ab022f86c1c50ed9928967e9ec726b3d0e8a8f/06-WIP-08.jpg)
![](https://freight.cargo.site/t/original/i/64ce151f69ea46f4f9899468b721b8e058e5b0442c5526799d34f5ba8d79dc2b/07-_MG_1077.jpg)
![](https://freight.cargo.site/t/original/i/0cde16819d4d60834a71c274dccb396dcfbe9d9e012557d6fc379ab3ba31c57f/08-_MG_1084.jpg)
![](https://freight.cargo.site/t/original/i/eee77dde9766bb2acfc32a83d089c1d3761e47d4bb3d6b2d34844bc58913ff0f/09-1s-Slide_3.jpg)
![](https://freight.cargo.site/t/original/i/6d187d0a96dccdcca36ab3eb5fc63ea9127ddc9adf34d214811c02e660bd4c62/10-Private-View-photo.jpg)
![](https://freight.cargo.site/t/original/i/959de8ccf22a68f9ba734fa440375207ccabdf15ae94ecae0c6c9f119d401c30/11-Less-Than-1s-Info-Page.png)
![](https://freight.cargo.site/t/original/i/9693c9ac89cf78498ae6d0134a4fb8e1f6be8978b4b2eb574688f03d30c299e9/12-F1-Animation-GIF-64.gif)